CLIENT: Red Bull TV ROLE: Creative Direction, Design

CHAPTER ONE

Straight Rhythm

Red Bull Straight Rhythm is where the best motocross riders race in this unique variation of motocross. The event features head-to-head racing on an "unwound" track. No turns, just a half-mile-long straight rhythm section. I was in charge of the creative direction and design of this unique POV battlecam experience. Hit "B" or just click the screen in order to switch your rider.

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CHAPTER TWO

Frozen Rush

The snowy mountains of Maine once again echoed with the roar of 900-horsepower off-road Pro 4 trucks as Red Bull Frozen Rush returned to the slopes of Sunday River Ski Resort. The raw power of these machines were put to the test by harsh winter conditions, as the trucks raced head-to-head over jumps, around gates and down ski slopes. I came up with a creative solution for this interactive experience, in which you can see the race from 4 (!) differerent angles, as if you were there.

CHAPTER THREE

Crashed Ice

Crashed Ice (Red Bull Crashed Ice) is a world tour in the winter extreme sporting event, ice cross downhill (or downhill ice cross), which involves downhill skating in an urban environment, on a track which includes steep turns and high vertical drops. Watch this race from four different angles (including racers' POV and race overview cam).