CLIENT: Eko ROLE: Art Direction, Design
Where we meet Eko
Have you ever watched a video where you decide what actions the characters will take next? Have you ever heard of startups led by an Israeli rockstar? Not yet? Meet Eko. Eko is a pioneer of interactive storytelling. Go left. Go right. Defeat NBA all-stars scoring a three-point. Watch a love story happening in 16 parallel universes. Be a hacker, a superhero. Whatever you want. Eko is a new medium, where viewers shape the story as it unfolds. The result is streaming digital interactive video that allows our viewers to affect, control, and influence narrative live-action entertainment.
The About page designs are produced in collaboration with my awesome friends from GoodGood
Branding the multiverse
Eko main logo was designed with a help of the amazing guys from Pentagram. I was in charge of developing the rest of the visual language. Eko is a different sort of a company, constantly morphing and changing it's hats on the fly,- from a tech startup to an ad agency, from storytelling guru to a media company. I needed something fresh and dynamic.
Eko isn't another corporate with a standard color approach. It's rich and bold palette welcomes the user to discover different, vibrant stories with multiple endings. And if it's not enough, we developed gradient blocks concept, smoothly transitioning from one UI element to another.
Caught in a web
But what is branding without the web presense for a digital company? I led the entire web and product rebranding of the company, from the initial UX research to the final delivery and postimplementation QA
Build it yourself
Eko is not only about watching the shows and getting entartained. Eko Studio is a tool that actually allows the user to create his own interactive experiences. Simple and intuitive drag-and-drop interface was the crucial point for this project.